Families up and down the country will be dreading the onset of December and the financial upheaval that the month often brings. With children theoretically exposed to more advertising than ever through surfing online, the requests for the latest toy or gadget may concern some parents.
Yet good news comes from the Toy Retailers Association – where every toy on this year’s list costs less than £50. It may not seem like nuch of a saving initially, but compare this to the price of one of last year’s bestsellers. A runaway success was Biscuit, an electronic Golden Receiver which weighed in at a hefty £175 .
This year one of the standout products on the shortlist of 10 best toys isn’t electronic and owes much to old-fashioned fun. The Sylvanian Families Caravan is a simple plastic and fabric toy – but offers youngsters the chance to take their favourite Sylvanians on a voyage around the house.
Gary Grant is the chairman of the TRA and he commented on why traditional has become fun again.
“The list reveals a trend towards nostalgic characters and brands which have been updated with a modern twist. Consumers are reverting back to heritage brands which will last longer than the Christmas season”.
“With licensed toys combining the fun and familiarity of popular characters as well as collectable, pocket money priced toys making a big comeback this year, we are in for an affordable, family orientated Christmas”.
If you have any budding caravan fans in your family or friend network, you can find more on the Sylvanian Families Caravan here.
(Unfortunately the rather winsome bunnies don’t come with the caravan…)
